Nowadays, the site is the best way to advertise yourself. Therefore, making a good website is very important. There are a lot of nuances to consider. But this is a purely specific knowledge that website developers gain with experience. In our article, we will highlight the typical mistakes and explain everything in simple language for those who are not in the subject.
First, let’s clarify our terminology. A typical mistake is such a mistake that is immediately visible, with the naked eye, which can ultimately lead to a drop in the site’s rating or to a complete failure. Such an error, that will not allow the user to feel comfortable, and it will affect more than once. The user will not want to re-enter such a site, and in some cases simply will not stay for a long time on the site with such errors. Typical errors are universal, that’s mean, they can be found on any type of site and not be tied to the features of the engine.
Website development mistakes to avoid
1. Site structure
Website structure is the first stage in creating a website. This is one of the most important point and it is responsible for several places at once, such as ease useability, ranking of search algorithms, or indexing. If you make a mistake in the structure of the site, then everything will only get worse. And the further you move along the wrong structure, the faster the site will cover with an avalanche. There is an incorrect connection between folders, incorrect and complex navigation with the absence of “breadcrumbs”, incorrect breakdown into levels. And if you add duplicate pages with different URLs to this, then all this will actually put an end to the site. First of all, usability and promotion for search engines will suffer. Well, and then according to the scenario that was described in the previous paragraph. The site will be inconvenient or incomprehensible, the user will not want to visit again, or, in general, will exit immediately. Search engines will demote a site due to confusion over which page to rank on. These are the consequences of an error in the structure.
2. Website design & usability
It is very important to create a beautiful and memorable website design. However, some people think that saturating the site with as many animations as possible, screaming color pictures, in general, showing too much creativity, will make the site memorable. He will indeed be remembered, but not in the way that is necessary. Everything in life should be harmonious. The design of the site should also be the same, the colors should be compatible, the fonts should be readable and harmoniously fit into the overall design of the site. The same applies to the photos on the website. In the end, you need to create such a balance between creativity and usability in order to catch the golden mean. Only then will the result of the site’s work be positive and holistic. It is such a site that will not turn away, but, on the contrary, attract to surfing the vastness of the pages of this site.
3. Domain selection
A domain is not just a name in a search engine column or a set of letters. It so happened that this aspect has become a powerful marketing tool that can help promote the site and make it memorable. In addition to this, you should choose the right domain zone so as not to get into an awkward situation when promotion does not bring results.
4. Cross-browser compatibility
Different browsers use different algorithms, which can affect the site when surfing pages. As practice shows, the incorrect display of a certain site in the browser forces the user to leave the site. The result is a drop in the site’s rating, a negative result and the absence of the intended result. That is, it is necessary to make up the site taking into account all known browser platforms. Who knows, maybe that “golden” client will be sitting from some little-known browser, which many do not take into account.
Likewise, with a variety of browsers, there are a variety of platforms. Someone can view the site from a computer, and someone from a phone. It is also called “responsive site layout”. Agree that many are accustomed to using tablets and phones to find information of interest. And people don’t really like it when the site doesn’t adjust to the size of their screens. This affects the number of site visitors who continue to browse the pages. The creation of mobile versions of the site is important not only for the image, but also for keeping the site’s positions in the search engine listings. Some unadapted sites lose up to 60% of their traffic due to this problem.
6. Target audience and its expectations
The purpose of the site is to provide services or advertise something to a certain circle of people, who are the target audience. And it would not be very pleasant if the website for the provision of auto mechanic services is pink, and the organization of birthdays for children is black? This is where the definition of the target audience keeps pace with the design work. It is necessary not only to determine who exactly will be a site visitor, but also what styles are more suitable. Here, for the target audience, everything plays a role, structure, content, menu layout. All this should also be combined depending on the target audience.
7. Inconsistency with the goals of the site
As already mentioned, a professional developer from the very first steps puts into the site all the nuances for website promotion and usability. However, it so happens that, having created a site for one project, the site owner decides to use it more than it is intended. After a consultation with an SEO specialist, new requirements are put forward for filling the site. And then it turns out that many do not see much of a difference between SEO and a developer. This creates a situation that an SEO specialist, not knowing the capabilities of the site, gives information that needs to be added for new site purposes. And the developer cannot physically cram all this into the original site. Indeed, in such situations, there are several ways out:
- Finalize the site, which in turn will take a lot of time and money.
- To create a new site based on the current goals, which is also not free.
And if you try to cram all the requirements into the initial project, you will end up with a not usable or overloaded site that will never be able to reach the top of the search engine.
It is for this reason that, in order to avoid wasting time, nerves, funds, it is necessary to think over all these nuances in advance so as not to make crutches. Think over how the target audience will be attracted even before the website is launched. It’s better to think over the site longer than to try to glue something that is impossible to glue with blue duct tape.
8. Content and layout
Any site will be filled with text and visual content. And here several points come to the fore that can lead to the decline of the site.
- Layout of content without highlighting headings, paragraphs, lists and highlighting the main material. Reading a uniform canvas is tiring and strains the user’s eyes.
- Outdated and outdated information. After all, who is interested in reading about the changes in traffic rules for 2015 in our year?
- Excessively large or too small amount of content. In fact, no one needs canvases of empty information.
9. Website loading speed
The first thing that comes to mind when talking about site loading speed is how quickly the site will open. Indeed it is. Almost so. Do not forget that many future customers at the time of viewing may not be at home, where there is a good provider, or be in places where the speed of the provider leaves much to be desired. It is for these clients that it is important how quickly the site loads under such conditions. For example, loading high-resolution images slows down the site, but no one bothers to download an optimized image for such purposes, and get it in good quality only after it is fully opened. By this principle, you can work with many elements. Make sure that the site loads quickly, even with a weak mobile connection, and the number of site visitors does not drop, regardless of where this visitor is now.
10. Technical errors
How can you work without errors? But, “broken links” will affect the site’s usability, and search engines will rank the site poorly because of them. Most importantly, it will infuriate the user. But it’s not just broken links that will cause problems. This also includes the indexing of junk pages, the generation of pages with 404 errors and redirects by the site itself, technical duplicates on the site, and others, smaller, but similar. Although, others will no longer have such a strong influence, unlike those listed. Oh, yes, we almost forgot about gluing site mirrors with and without www, with the presence of http and https. You can glue it, nobody canceled the blue tape, but the site will only suffer from this.
11. Music and sounds
Never, never and again, never make a site where loud music suddenly turns on. The user must decide for himself whether he needs it. So, leave the background to the choice of the site guest, even if it’s part of the site’s concept.
12. Savings on hosting
This is also one of the most frequent mistakes, but not of the site creator, but of the customer. If you choose a weak host, the server simply cannot withstand the load of the site, which leads to a drop in performance, giving 500 errors or giving out broken pages instead of the required ones. All this will negatively affect targeted traffic and site ranking.
What will happen if you do not eliminate the main mistakes when creating a website?
There are many examples on the Internet of HOW not to do it. Even the websites of large and well-known brands can contain a number of unforgivable mistakes that could very well ruin famous companies and lead them to complete failure. But they are so famous that they don’t need to be promoted. Their audience is condescending to all mistakes, or even prefers not to notice them. The attitude towards lesser-known firms is much stricter. Taking risks while developing a website is not the best idea! After all, every mistake, even the tiniest one, can lead to a number of serious problems and lead to a fiasco. In order to minimize mistakes and all kinds of shortcomings when creating a website, it is better to entrust it to the hands of professionals.