When creating your own project on the network, you need to take into account many factors that affect the influx of audience and further high-quality promotion. Site usability is considered one of the main ones. If we translate a word from English, then we get “utility”. Simply put, it is the ease of use of the site, how it works, is it clear to the user. Setting up usability is a pretty extensive process. Let’s consider the term in more detail.
Many people ask the question: “Is it important to usability at all? Maybe you should ignore him?” No! For a site of any type, compliance with this factor is essential. Even if you bring a huge audience to your project, but it will be incomprehensible and inconvenient to use, people will simply leave, and irrevocably. Consequently, the site constantly needs to be worked on, adjusted, and all user complaints received through feedback should be taken into account.
What to look for?
Having created your own website and received the first small traffic, it is important to track every step of your audience, what they do on the site, what they need, what is more important, and what is not. Based on observations, already rebuild the site specifically for the user. It is also important to pay attention to the following points:
- Is your resource being used efficiently;
- Is the visitor satisfied by visiting the site;
- The presence of any errors in the design, in the code, how many and how serious they are;
- Is the interface of the site simple and clear, is it easy to use?
Sometimes it doesn’t work out right away to guess what exactly the visitor needs, but you shouldn’t give up. Conduct different surveys, select different designs, use focus groups.
Sometimes a properly configured usability can lift a project to the skies (top 5 queries). You can also use a variety of professionals for consultation, such as marketers and designers. With their help, you will determine exactly what your audience needs.